Youngor: Holding The Heart Of Craftsmen In A Big Country And Casting An International Brand

With the advent of the era of intelligent clothing industry, clothing design More sophisticated and more personalized, more advanced process, more intelligent clothing items, will be the future trend of intelligent manufacturing. Youngor adapts to the trend of the times and leads the new future with science and technology, and is becoming the "beauty responsibility" of the clothing industry.

Youngor Group was founded in 1979, headquartered in Ningbo City, Zhejiang Province, is a national textile and clothing industry enterprises. In 2021, the company achieved sales revenue of 143.9 billion yuan, total profit of 6.8 billion yuan, and paid in tax of 4.6 billion yuan, ranking 68th among the top 500 private enterprises in China. By the end of 2021, Youngor Group has a total asset of 94 billion yuan and a net asset of 35.3 billion yuan. Youngor Group Co., Ltd. was listed on the Shanghai Stock Exchange on November 19, 1998 with stock code of 600177 and stock abbreviation of Youngor. At present, Youngor has formed a comprehensive enterprise group with brand development as the core, diversified and professional development.

Main brand“ Youngor ”Over the years, it has maintained the leading brand position in the domestic men's wear field, and formed a three-dimensional brand system with mayor, hartschaffner Marx and hANP as the extension. The company has established strategic cooperation alliance with five major international fabric manufacturers, such as loropiana, cerruti1881, alumo, albini, etc., to jointly issue the initiative of building global fashion ecosphere, build mayor with the world, and create China's independent men's wear brand "mayor" with "global fabrics, red band technology and high cost performance". It has acquired the operation right of hartschaffner Marx, an American men's wear brand with a history of more than 130 years in Greater China, repositioning American leisure, emphasizing light business, emphasizing outdoor and sports, making products younger and more leisure, and creating a brand-new brand image of hartschaffner Marx.

After years of development, Youngor has won many awards. In 1996, Youngor brand men's shirts and suits won the "first comprehensive market share of similar products in China" issued by China Federation of Commerce and China National Business Information Center; In 2004, it was awarded the title of "national advanced quality management enterprise" by the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China; "Integrity" and "China professional quality" in 2014; In 2015, it was awarded the title of "abiding by contract and Valuing Credit" issued by the State Administration for Industry and commerce; In 2017, it was awarded the "member unit of China intelligent garment manufacturing technology innovation strategic alliance" issued by China intelligent manufacturing technology innovation strategic alliance; In 2017, it won the first prize of science and technology progress (development of quality and safety assurance technology for textile natural plant fiber raw materials and fabrics) issued by China Federation of Commerce; In 2019, Youngor Group ranked 66th among the top 500 private enterprises in China; In 2020, the 5g + industrial Internet innovation and Application Award of the State Administration of industry and information technology; "Advanced unit of standardization work" of Standardization Technical Committee of China Garment Association in 2019-2020; In the "2022 (the 30th) China market commodity sales statistics results release conference", Youngor men's shirts won a comprehensive market share of 1 for 25 consecutive years (1997-2021) and men's suits for 22 consecutive years (2000-2021). According to the "2021 annual monitoring report of national large retail enterprises and consumer goods market" released by the conference, Youngor's comprehensive share, sales share and coverage of the National Men's wear market reached 8.16%, 9.54% and 7.23%, respectively, ranking first. At the same time, men's shirts and men's suits two categories of market share and market coverage indicators are also ranked first. In the "2021 China clothing bidding procurement brand promotion" activity held by the bidding supply chain brand promotion platform, the company won two awards of "2021 top ten Chinese professional wear brands and 2021 China clothing quality benchmarking enterprise".

　 "Intelligent manufacturing" creates the essence of quality

With the construction concept of standardization, automation, informatization, intellectualization and digitalization, Youngor is building a Chinese intelligent manufacturing boutique factory with garden style production environment, humanized management, intelligent assembly line and information transparency. Through strong brand, competitive cost, rapid response system, good experience platform, application of high-tech means and online and offline integration, Youngor's smart marketing system construction is promoted.

Strong characteristics and brand building

Over the years, Youngor has developed three major consumer groups: international business, administrative business and business leisure. It has formed a mature and confident, stable and introverted brand characteristic, advocating quality life. It has six brand products, including shirts, suits, trousers, jacket, tie and T-shirt. It has won the public award, achievement award and Marketing Award successively issued by China Garment Association, and was rated as an industry mark brand by China Brand Research Institute. Today, Youngor has formed a strong global textile and clothing industry chain with its large design and research capabilities, international business management capabilities and distribution network all over the United States.

　　 Forge ahead hand in hand

In the past 29.5 billion years, Yager has established its position as an international brand, upgraded its position as an international brand, and built a brand with a value of RMB 29.5 billion, Men's shirts For 24 years in a row, the category of men's suits has won the first comprehensive market share in the whole country, and the category of men's suits has won a comprehensive share of the national market for 21 consecutive years.

In the future, Youngor Group will continue to adhere to the "construction Fashion Group To build Youngor into a world fashion group through 30 years' efforts.