How To Accurately Judge The Best Seller?

The shoe seller asked, "well sold." shoes Is it the best seller? "" what kind of standard is good selling? "" how to accurately judge the best seller? "

According to the above questions, Xiaobian combined with the industry teacher's article, refining the following ways for small partners reference.

1, sales ranking

First will commodity According to sales or sales, the top 10, the top 20 or even the top 50 can be identified as salable goods. The specific number of SKU for the best seller depends on the total number of goods, generally not more than 20% of the total number of goods.

2 and 28 rule

The 28 rule is familiar to shoe salesmen, but few people actually use the 28 rule to analyze products. According to the 28 rule, we can see that 80% of the sale of the goods is a best-selling product, the yellow part of the map.

3, ABC rule

The 28 rule has one drawback. It can only divide goods into two categories, sometimes it needs to divide the goods more finely. The ABC rule is an upgrade of the 28 rule. According to the ABC rule, 50% of the merchandise sold is the best seller.

4. The best selling method of the nine palace

The best selling method is to help identify the best sellers through data analysis models.

The simple way is matrix diagram, through weekly sales and real-time. Stock These two indicators do scatter plots.

The four quadrant is relatively simple. It is suggested that you draw the nine palace map, so that you can make the free and unsalable classification more elaborate and visualize better.

There are two quasi selling areas, and the one on the right refers to goods that are sold well and are in the middle of stocks. If the goods in the best selling areas are too few, the commodities in the quasi selling areas will be replenished. The last (quasi selling area) can also serve as a supplement to the best seller.

2. The pending area is a product that sells well but has a small stock. It is necessary to determine whether it can be upgraded to the best seller according to the arrival situation in the coming period. If you can't replenish the goods, it will continue to be determined. If there is stock replenishment, it can be upgraded to give them the best selling products.

3. Unsalable goods are goods that are not well sold but have large stocks. Note that the goods on the top of the quasi selling area may also be quasi unmarketable goods, which are those that are routinely sold, and should be determined according to future sales.

According to the "Ninth Palace", the corresponding strategies of commodities are formulated, including adjusting the purchasing strategy, replenishment or allocation, adjusting the main direction of the commodity, adjusting the operation plan, making the joint sales route map of the best seller, and putting it to the operational level; finding alternatives for the "undetermined area" which cannot be replenished.

Attention to best seller analysis:

Attention should be paid to distinguishing "selling" fake products that are sold for special reasons such as temporary promotion and special display.

Take care of the best selling products of various categories and give appropriate care to the weaker category.

Third, the confirmation of best sellers is to remind salesmen to adopt corresponding business strategies.

The purpose of determining the best seller is to maximize output. If it is only judged by sales volume, it may be wrong. It will be one-sided. For example, a product ranked third in the last phase of sales, which is of course the best seller in the eyes of retailers. However, the current inventory of this product can only support two days of sales. If it continues to be a best seller, it will be a problem, which will inhibit sales maximization.

Therefore, the definition of best seller in the eyes of commodity operators should be two-dimensional, including sales and inventory two dimensions. Only products that sell well and provide continuous inventory support are best sellers.