News Birds Will Focus On Private Customization In The Future.

Recently, some people at the company announced at an investment exchange meeting that the company is now in a position.

Gradually smaller, but terminal retail has not improved, and the growth rate of the company has not been better than the first half since the three quarter.

Therefore, the company will focus on the upgrading of the main business of private customization in the future and develop the Internet.

。

In addition, he said,

The strength is expected to reach 300 million yuan, and there is basically no pressure on inventory at present.

According to the company's earnings report, the company's inventory totaled 1 billion 60 million yuan in the first half of the year, down 7.8% from 1 billion 150 million yuan at the beginning of the year.

These people pointed out that in the next three years, the birds will develop 1000 smart tailoring business platforms, 1000 wedding custom cooperation projects, and 1000 private shops in Shanghai through the treasure bird factory.

Through private customization to achieve the company's online and offline channel operation, to achieve o2o plus C2B business model.

Related links:

When UA speeds up the layout of China's market, what people most like to mention is that UA has exceeded Adidas's sales volume in the US market at a rapid pace.

In the industry view, differentiated product positioning and effective marketing measures are the two secrets of UA's North American market.

Insiders say tights and professionalism have become the lever for UA to pry the market.

When UA launched its first sport tights, there were no such products in the market. At that time, Nike and Adidas, the sports industry giants, did not attach importance to the market, and had no relevant professional products.

The introduction of UA tights has left the sports brand giants far behind in the high performance tights market with a 70% share. Over the past three years, its sales and profits have increased by 78% and 100% respectively.

In addition, UA is also good at sponsoring matches and finding big players. In August last year, UA tried to dig up Nike with a high price of $320 million, competing for NBA's new MVP Durant, which brought pressure to Nike, but also aroused widespread concern in the society.

In September of this year, UA and the 2014-2015 season NBA regular season MVP, super basketball superstar Stephen Currie completed the contract renewal, then Currie came to the Chinese market with UA to stand for it.

UA will still follow the usual practice of the North American market in the Chinese market. At present, UA stores are basically located in commercial landmark buildings in China's first tier cities, and the products are mainly equipped with equipment. But when the time is ripe, UA will also enter more two or three line markets in China.