The Concept Of "Gao Ding" Is Pushed To The Forefront Of The Clothing Industry.

From its origin, Gao Ding is a business tailored to the royal family in Europe.

In China, the high established consumer group was once a government official and an acting star.

But with the improvement of people's living standard and economic ability, the elite of the middle class also joined the highly established customer base.

MAROY's target consumer group is also positioned in the pursuit of quality.

Another one of the domestic men's brand Chuang Ji group, which has been involved in Gao Ding business earlier, is basically a forty or fifty year old middle-aged business person with few celebrities and senior officials.

It is worth noting that

The increase has inadvertently weakened the influence of luxury brands.

Mr. Chen said that many friends around him no longer pursue luxury brands, instead of pursuing comfort and differentiation.

"It's hard to see famous brands or luxury brands on them. Many clothes are high priced, but the price may be higher than luxuries."

And Mr. Chen's own feelings are "in the process of enjoying high determination,"

The experience of communication and fabric selection, including the expression of the final garment personalization, is the pmission of the way of life, which is not satisfied by a luxury brand. "

Dean of wealth Quality Research Institute

It is believed that from "de LOGO" to "customization", Chinese consumers have only completed in just two years, which means that the core consumers of luxury goods in China are getting more and more mature and know what is most suitable for themselves.

"In the market of high resolution, there is still room for future development."

Zhang Chao said.

Facing the space of future China's high definition market, many mature foreign high established brands have already begun to layout.

It is understood that Zegna offers more than 30 tailored services in China.

Dunhill also has a fixed custom customer base in China and is expanding.

Even at last year's Ningbo international clothing festival, Saville, a senior sewing master named Savile Row in London, had a "custom made golden lot", which brought a customized team serving the royal family in Ningbo to Ningbo, and ordered more than 20 orders in two days.

In January 10th of this year, Andrew went to Ningbo again to investigate the Gao Ding market and set up shop in Ningbo.

According to the insiders, the majority of men's clothing in China is still at a relatively advanced stage. There is not much capacity to fight against the more mature brand chambers. "Competing with them is likely to be a shock to domestic brands in the short term, but in the long run, it will be good for domestic brands and really understand what is good and good."

According to the analysis report of the 2013-2017 year Chinese clothing market, "with the gradual improvement of consumers' understanding of customization, upgrading of consumption and changes in consumer demand, the upgrading of garment industry will become an inevitable trend in the development of brand clothing.