Coach Quarterly Profit Slump And Performance Crisis

For the 7 consecutive quarter, the rapid contraction of same store sales in the North American market has led the industry to see the future of its brand.

Barron weekly website commented that due to the low market share, Coach Inc.

Brand value will further devalue.

What is more worrying for the market is that the company said it would have similar sales in the three quarter.

Wells Fargo, an analyst at Wells Fargo Paul Lejuez, said "hopelessness" to Coach Inc., said the North American handbag Market had a long and difficult pition period, and the pition period had no value for Coach Inc.'s stock investment.

Tang Xiaotang, a luxury industry analyst, said the group's chief executive officer.

The strategy of less discount and discount stores has made Coach Inc., a new sign of recovery, fall back into the abyss and become more difficult to "redeem".

As a result of reducing the discount of e-commerce channels, the negative impact on the same store sales in the North American market is as high as 11%.

As a result of reduced discounts and closing 54 stores, the three quarter Coach Inc. revenue in North America plunged from 24% to $493 million, compared with $648 million in the same period last year.

It is worth noticing that China's market sales began to slow down sharply. As of the 2014 fiscal year of June 28, 2014, the group's revenue growth in China was 25%, but the growth rate in the first three quarters of this fiscal year was 10%, 13% and 10% respectively. In the three quarter, the US dollar increased only 25% of China's market revenue. In the three quarter, the market showed a double-digit decline in the three quarter. The US dollar calculated that the market dropped by as high as 23%. The weaker Asia Pacific market with a larger income share affected the Coach quarter of the international market.

During the period, the operating profit of Coach Inc. was 124 million USD, a sharp fall of 52.8% compared with 262 million 700 thousand US dollars in the same period last year. The adjusted operating profit was $146 million. In the three quarter, the group's operating profit rate was only 15.8%, down 810 basis points, and the actual operating profit margin was as low as 13.3%. Gross profit recorded a 665 million 500 thousand US dollar in the three quarter, down from 781 million 300 thousand dollars in the same period last year, and the gross profit margin was recorded with an increase of a base point.

In the three quarter of March 28, 2015, the net profit of Coach Inc. was recorded at $88 million 100 thousand, a sharp fall of 53.8% compared with the 190 million 700 thousand US dollars in the same period last year, and the earnings per share recorded 0.32 US dollars, a sharp decrease of 53% compared with 0.68 us dollars in the same period last year.