Investment In Equity Investment To Achieve Strategic Upgrading

Along with the trend of high-end and individualized clothing consumption, the future consumption pattern will be dominated by appointment and consultant. Meanwhile, the advanced customization business will change the market pattern of men's wear in China.

A few days ago, the Phoenix bird launched the Alibaba's C2B custom business.

The normalization of volume business helps to seize the market space of high-end customization business, and on the other hand, data obtained from volume body can be used.

Analysis, use of information synchronization support business development.

There is huge room for development in China's high-end men's wear market.

In the context of weak sales of men's clothing, the Company repurchased some of its franchisees' stock.

In the past 2 years, the company

The company is expected to see a reversal of performance in 2015 when the basic adjustment has been completed, production lines have been improved and put into production, personnel streamlining has been reduced, and traditional media advertising has been reduced.

The company implements multi brand development strategy, which is not only conducive to sharing.

It also helps the company realize the rapid expansion of the new brand with the help of high quality franchisee channels.

In 2013, the company adjusted the marketing network construction, while digging deep into the two or three line city potential network, encouraged the original franchisee to expand the store, and basically formed a multi-level, full coverage marketing network layout.

In addition, the company aims to adjust product categories and prices with low rate, high turnover, high production rate and internationalization of Gaoping efficiency.

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In recent years, the overall market of Chinese men's wear is still sluggish. Many men's wear enterprises have a serious backlog of stores, and sales have declined year after year. Some brands have chosen to close their stores to cope with this situation.

Li Lang had also been unable to avoid such difficult times, but since 2012, he has realized the need for pformation.

After a long time of exploration, I finally found my way of development, that is, "do the best design, the best version and comfort".

To this end, the introduction of a number of well-known international designer Li, and a large number of domestic engineers.

At the same time, in the supply chain reform, by reducing intermediate links, the production cost will be kept at the lowest level, the rapid response capability will be improved, and the strategy of "upgrading quality without raising prices" will be applied to provide consumers with cost-effective products.

At present, the pformation has shown the effect. This order will achieve a low double-digit growth of two brands, which is the best proof.

In recent days, China announced the autumn order meeting in 2015. The main brand "LILANZ" and its subsidiary brand "L2" orders have achieved double-digit growth.

It is reported that in March 2015, China launched the LILANZ and L2 brands' Autumn order meeting in Quanzhou and Shanghai respectively.

The order will invite representatives of distributors, agents and distributors of two brands throughout the country.

During the period, LILANZ and L2 showed more than 1000 new products including clothing, footwear and accessories.

Compared with the autumn 2014 order, the total amount of the main brand "LILANZ" and the subsidiary brand "L2" had a double-digit growth rate.

Among them, the growth of the main brand "LILANZ" continued to accelerate, reflecting the increasing confidence of distributors as sales channels returned to normal and retail sales remained ideal.

Compared with the 2015 spring and summer order, which was announced in September 2014, the order volume of this autumn order also showed a continuous improvement, especially the main brand "LILANZ" from a high digit growth to a low double-digit growth.

The average unit price of the two brand products is similar to that of autumn products in 2014.

The above order is expected to be shipped in June of this year.