Under Armour Sporting Goods Company Makes Nike Feel Scared.

Headquartered in Baltimore Under Armour Last week they announced that they signed Mohammed Ali, a boxing legend. Over the past 18 years, UA's performance has increased rapidly. When the company first started in 1996, its sales volume was only $17000. In the past 2014, sales increased by 32% compared to the previous year, reaching 3 billion 80 million US dollars, and the market value of the company reached US $15 billion. Sales are expected to reach $3 billion 760 million this year.

Although with Sports giant There is still a big gap between Nike and Kevin Planck, but he believes his company will become Nike More and more terrible opponents.

This is the reason why UA has frequently signed celebrity endorsements recently, because this is what Nike is good at.

In addition to NBA All-Star player Kali and Ali, who signed just now, UA also signed a supermodel Gisele Bundchen and ballet dancer Mist Kopelan (Misty Copeland) as part of the global women's endorsement team. Earlier last year, UA signed a major contract for sponsoring university sports equipment.

Kevin Planck, the founder and CEO of the company, has built up UA's sports equipment empire through breakthroughs in technology, celebrity endorsement and ingenious implantation marketing.

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In the world's most famous Michelin restaurant, a clothing brand guerrilla shop? Ralph Lauren's US high-end city brand Club Monaco did it. Using Noma team in Tokyo, Japan, busy opening the gap of temporary restaurants, fashion brand Club Monaco stationed in this restaurant that has repeatedly won the title of "the best restaurant in the world", changed the famous restaurant on the harbor to guerrilla store in Copenhagen. Guests can buy some shirts and sweaters before enjoying Michelin star's Scandinavian cuisine.

The concept store will be open from February 23rd to March 13th. Shops will sell Club Monaco brand men and women's clothing, books from New York Strand bookstore, Broolyn's handwork works, Koppi Kaffe's main coffee and dessert, wine provided by Ved Straden 10, and local handicraft artists, potters and chef are commissioned to make tableware and pottery for this project.

Many people may find this cooperation a bit abrupt, but according to the report, Club Monaco's creative director and senior vice president of women's clothing is like this: clothing and food are the most basic elements of life. Whether they are wearing designer clothes or tasting delicious dishes will make us feel comfortable, relaxed and indescribable luxury.

Other fashion brands also have many precedents for cross-border catering, such as the Ralph "s Coffee cafe" opened in Ralph Lauren of New York; Roberto Cavalli has many restaurants in Florence, Dubai and Miami; Armani in restaurants such as New York, Tokyo, Paris and Cannes, but not like Club Monaco, so it is quite fresh to run guerrilla stores in restaurants.