Counterfeit Products Continue To Hit The United States Brand

Although Tmall and Jingdong have made great efforts in the field of electrical products, there is not much fanfare in the cosmetics industry, which makes jumei.com, the banner of China's largest authentic cosmetics group buying website, a place to be listed.

However, it is still necessary to come out sooner or later. The relatively low profile of Tmall and Jingdong in the field naturally has its own reason, and jumei.com, which has been a high-profile, has been exposed to unprecedented embarrassment after being repeatedly exposed to selling fake products and selling parallel imports.

For the first time, there was no excuse for the counterfeit goods, because it was a luxury sale on the third party business line. Poly us also cut off the entire third party luxury business line.

The second fake wave is a bit confusing. The reporters also received an emails from the "former employees" of the United States. The mail said that the United States had been suspected of purchasing unidentified cargo and fake goods. In September last year, it was caught by Zhuhai customs, which directly led to the closure of its Beijing warehouse. The director of sun surname and two business personnel who were in charge of overseas business were taken away from the survey. Mail also said that Ye Fei, vice president of charge of overseas business, knew the news in advance. At present, I heard that everything is fine. Yefei has returned to China.

In response to this, the United States replied that the so-called revelations were all virtual. "We are shocked by the absurdity of fabricating news, and lamenting the strong professional ability of the former employee," he said. "We may not even be able to fabricate different versions of the material at the same time, and link up so many professional media reporters at the same time." The United States also implied that the news was deliberately discredited for its competitors.

Whether or not competitors are deliberately discredited, a series of fake counterfeit products have made great impact on the brand trust of poly America. How to balance profit, category and channel? According to the reporter's observation, the contradiction between fake goods, category and profit has become the crux of today's Poly US dilemma.

Look at one. Gather beauty Financial data: platform service fee income / operating profit, the ratio of Q2 in 2013 was 85.13%, and by 2014, the Q2 data had reached 124.64%. That is to say, if there is no third party seller, jumei.com will lose substantially.

A deficit. Vertical electricity supplier There may be some difficulties in listing. For profit, for sake of list Jumei.com also opened its arms to third party sellers. Another reason for the introduction of the third party is to introduce more categories and more categories to attract girls to choose.

With regard to profitability and category, the problem of channel regulation follows. According to industry sources, in fact, most of the formal electricity providers are not supposed to sell fake goods subjectively, but they can not control suppliers' supply channels.