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Textile And Garment Industry "Cross-Border" Breakthrough Into A New Bright Spot

2014/6/25 21:44:00 27

Textile And Garment Industry Cross Boundary Textile And Clothing

< a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > dress > industry: spanition period of pain, "cross-border" to find a breakthrough. 
 in 2014, the turning point of home textiles has been in the throes of spanformation.
 in the aspect of clothing terminal consumption, 2014 continued the weaker trend in 2013, which led to the poor performance of the plate, and the final sector lost 300 of Shanghai and Shenzhen. After adjustment and spanformation, the performance of some industries has been divided, especially in home textiles. However, the inventory turnover has not improved. This shows that the supply chain reform is still in the throes of spanformation. 
 from the perspective of net profit improvement, men's wear, leisure and < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > performance decline narrowed, home textiles began to reverse the performance in the third quarter of 2013, and after 2014, performance growth is expected to accelerate further, which is consistent with the growth rate of revenue growth, but men's wear, leisure and footwear show no obvious improvement in revenue. There is no obvious improvement trend in inventory turnover, which indicates that supply chain reform still needs to be deepened. 
 combined with DuPont analysis, performance improvement mostly comes from profit margins. This also means that the brand's small cycle reaction is not the result of reform. However, our country's "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing" /a "brand spanformation is still a long way to go. 
 Home Textiles and outdoor are more suitable for online development. "Crossover" has become a new bright spot 
 the active adjustment of various brands in 2013 has made obvious progress in the development of online business. From 2013, we set up flagship stores on the third major platforms to clean up the stock based light touch network. By the deepening of reform in 2014, we built O2O closed loop to seize the mobile terminal entrance, and gradually started the optimization of supply chain from the reform of these channels, and moved towards the SPA mode we advocate, that is, the fundamental spanformation of the supply chain. 
In terms of category attributes, we are more optimistic about the online development opportunities of home textiles and outdoor brands, mainly because of their relatively standardized products and less SKU management scale, making it easier to develop online and highlight brand value, and facilitate online, offline and direct P franchisees. From the actual situation, the online business of home textiles and outdoor brands is indeed in front of other brands. 
Based on the advantages of the original business, operation, brand and channel, the realization of the "cross-border" industrial chain expansion and breaking the bottleneck of the original development will provide more space and opportunity for entering the new related fields. Mei Sheng culture, Pathfinder and Semir a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > committed to "cross-border" to expand the original industrial chain, and is expected to become a new development mode in the future. 
 recommended performance turning point, cross-border breakthrough and niche manufacturing leader /p >
 we expect that the terminal consumption situation in the second half of 2014 will still be difficult to improve and even decline further. Under such a background, the overall plate will not have the trend. In addition, after the 2013 light touch network, the clothing brands entered the deep water area after the light touch network in 2013, and the effect was difficult to appear in one or two years. However, after entering the 2014, the overall fundamentals of the listed companies had not yet improved significantly. Only the inflection point of the home textile plate had entered the replenishment stage. Therefore, we expect the overall pressure of textile and clothing is still in existence, and the stock price is hard to perform well, and downgrading the industry to "neutral". 
 and in the choice of target, we tend to have two stock selection logic. The first is the home textile plate, which is already the turning point of performance, the home textile and fuanna of Luo Lai; another logic is the "cross boundary" brand that breaks the bottleneck -- maishin culture and Pathfinder, and the spanformation of industrial chain provides more room for development and opportunities. In the manufacturing sector, we tend to choose from the bottom up the industry of technology, which is still growing in niche market, rising in market share and strong in strength.