High Imitation Goods Are Cheap And Welcome.

Late at night, the Huaihai middle road in Shanghai has barely seen pedestrians, and all the shopping malls on the roadside have been closed. But Louis Weedon, LV, Prada (PRADA), Gucci (GUCCI) and other entry-level luxury stores on the road, their luxurious lantern LOGO still flickers on the street.

Most of the people here have a high level of consumption. The price of a small wallet is not less than a few thousand pieces, and tens of thousands of leather goods are also normal.

And every bustling commercial street in every big city will basically have one or several similar luxury stores. Many of the shopping centres under construction are also flooded with large number of billboards for luxury brands to enter. Behind this is the rapid growth of luxury consumption in China for several years.

Data show that from 2007 to 2012, luxury goods sales in mainland China increased by 233%. However, affected by relevant policies, the growth rate has decreased significantly since 2012. According to the 2013 China Luxury Market Research Report released by Bain consulting company, last year, the luxury goods market grew by only 2%, down from 7% in 2012 and 30% in 2011. The report predicts that this year's domestic luxury market growth rate will be unchanged from last year.

But this does not affect the product attributes of luxury goods. Luxury goods in general sense include high quality and high brand premium. At present, a considerable number of people regard luxury as an important way to enhance their face and show their financial strength.

For most of them, they don't want to spend a lot of money on them. Quality goods For many consumers, buying high imitation products at a relatively cheap price can be a high cost performance.

"Now buy an unknown brand in the shopping mall. A leather bag Hundreds of thousands more. With the same few hundred dollars to buy a bag that can be delivered to support the door, why not? "Miss J, who has worked in a big city for 3 years, does not have much money to spend every month, but all kinds of social activities can not help but participate, so high imitation products become her first choice.

It is precisely because of this, WeChat's friends in the circle of high imitation advertising began to increase. Although this has caused some people's aversion and even been shielded or canceled attention, these advertisements accurately cut into the hidden needs of many people.

At the same time, cause WeChat The circle of friends is strong in privacy. Users communicate, choose and buy through WeChat's one to one and high imitation luxury sellers. The whole purchase process will give buyers a sense of security, which is also very suitable for the buyers of high imitation luxury goods.

Vanity is only an important inducement, but not all. The development of the luxury consumer market has also made some people with spending power gradually find that it is enough to have one or two stores' genuine products. It is rather worthless to spend too much money on luxury consumption.

Ms. Y's family has a good economic ability to buy luxury goods is not a problem. But she chose to buy some of the high imitation products. "What I want is the fashion of the season. After a while, I am tired of it. I lose it or give it away. Moreover, people around me know that I can afford it, so buying a high imitation person will feel real. I can spend more money on traveling and stay in better hotels.

In addition, some high imitation products are relatively small with genuine products, but the price is only 1/5 or even 1/10 of the authentic products. This may be an important reason for many consumers to choose high imitation products.