Five Practical Openers To Help Clothing Salesmen Increase Sales

The five of this article. Opening remarks Refining many excellent ones. Fashion buyer Experience is made. The simple introductory remarks contain many practical shopping guide skills.

Skills of opening new clothes

　　 Apparel industry Throughout the year, seasonal products vary. New season The costumes become the biggest selling point of the clothing industry.

The following is the right thing to do:

"Miss, this is the latest model we have just arrived. If you like, please try this way."

Comments: let's get straight to the point, recommend new clothing, and deliver the most direct message to customers.

"Miss, you have a good eye. This coat is the most popular style in autumn and winter this year. Walking on the street is very different. Please try it. This way please!"

Comment: introduce new clothes and praise the customers.

"Hello, miss, this is the most popular style of military uniform this summer. Red pants and Navy Striped blouses are very handsome when you wear them. I'll try them on for you and see if you are right here."

Comment: the selling point of the costumes is very clear and the customers are praised.

"Hello, miss, this is our latest style of hanging dress. It's the fashion this summer. The style of hanging is very popular. Please try it on here."

Comments: shopping guide members fully expressed the new salable features.

Use stress to introduce sales promotion.

Retail promotions are available every day, and means are also various. Sales promotion is an important means of sales. Then, the opening of sales promotion is the opening skill frequently used by store clothing guides, and promotion is also a good way to improve performance. When promoting sales of clothing with customers, only using good stress can give customers a sense of shock and see the effect of promotion.

The use of stressed and excited sales promotion can stimulate guests' excitement. The following words can be used as a good reference.

"Wow, miss, our shop is just doing the sales promotion training of women's clothing, and now it's the best time to buy it!" this technique highlights the importance of sales promotion and improves customer's attention to sales promotion.

"Hello, miss, you are so lucky. Now you have a big bargain, 50 percent off of the total." It is important to note that even if 10 percent off, clothing salesmen should speak highly of the word "9".

Compliment opening

Female consumers are very concerned about their image and dressing effect. When purchasing clothes, clothing buyers usually praise the customers' clothing, body, skin, eyes and so on. This is the first step to win customers' favor and promote clothing sales.

"Miss, you have a good eye. You have the latest style of autumn and winter in your hands." (correct) "Miss, you have a good temperament," (correct) "Miss, you are in good shape. I have been in the mall for such a long time, and you have not much body." (correct)

The praise that is in place will surely make those beautiful ladies in full bloom. She will think: money is given to everyone, give it to be happy.

Uniqueness opening

Products are rare and expensive. For the guests' favorite clothes, the shopping guide needs to express the rare effect of the opportunity, prompting the guests to decide to buy at the moment. Because the guest who walked out of the shop was no longer influenced by the guide.

The following is the right way to create "uniqueness".

"We promote sales time is these 2 days, after there is no discount, so now buy is the most cost-effective time......" Otherwise, you have to spend hundreds of dollars and how much money you can buy more shoes. " (right, the opportunity to create promotion time is rare, and attention should be paid to stress expression).

"Miss, our skirt is the latest style designed by Japanese designers. In order to ensure the uniqueness of the design, this product is limited in domestic production and limited sale. We don't have much of this shop. We suggest that we try it quickly. " (right, the uniqueness of manufactured goods, the opportunity is rare).

Function selling point opening

Today, in the homogenization of goods competition in clothing industry, the most competitive selling points of goods in terms of design and function differences, the uniqueness of such selling points, and the characteristics that other brands do not have is one of the good opening methods. For example, the following example:

"Miss, this jacket is exactly what our brand is specially designed this summer, and it is made of special fabrics and crafts. For computers, TV and other special radiation protection functions! You can protect your health by going to work. "

Such a prologue can highlight the functionality of clothing and arouse customers' desire to buy. The functional selling point must be true, and the functionality of the garment comes from the imagination of the clothing rather than the guide.

The five opening skills can be organized and applied: new and compliment, new promotion, promotion and sales promotion, promotion and uniqueness, function promotion and so on, so as to see the needs of on-site service guests, ready to be breasts at any time. With these successful openers, it is more convenient to conduct in-depth shopping guidance services.