Domestic Footwear After-Sales Service Situation Is Worrying.

In November 10th, consumers bought a pair of shoes, which could not be seen for a few days or months. The phenomenon of glue breaking, breaking up and falling off and so on appeared. Salesmen often refused to repair or return products with "artificial factors".

Even if repaired, the same quality problem still exists, even some international big companies.

Why does this happen? Is it really a "human factor" of consumers?

Shoes are people's daily necessities, such as glue, break, fade and so on. "Human factors" exist, but they are not the main factors. The main factor is shoe companies themselves.

It is the raw material, product design and production of shoes enterprises.

As the saying goes, "good things do not go out, bad things spread for thousands of miles". When the after-sales service provided by shoes enterprises can not meet the needs of consumers, consumers may complain to others, one pass ten, ten hundred, and the final product will leave the impression of poor quality in people's mind.

It is true that whether consumers are satisfied with the after-sales service provided by shoe manufacturers is directly related to the establishment of a shoe brand image and the survival and development of shoe companies.

At present, the current situation of footwear after-sales service in China is worrisome, because the after-sales service is not in place, which leads to the fact that the products are not sold well, and even the brands are "bankrupt".

So, it is very important for shoe enterprises to do well in after-sale service.

Among them, the key is the change of concept.

Many shoe companies still remain in the traditional concept, but simply carry out a series of activities around the product.

Admittedly, in the era of homogenization of products, prices and technologies, these activities can only play a certain role in enhancing the competitiveness of enterprises.

Therefore, shoe enterprises should shift the focus of attention to consumers, focusing on the group that can bring considerable benefits to enterprises, and provide meticulous and thoughtful corporate brand services to meet their material and spiritual needs, so as to cultivate customer loyalty and enhance brand awareness and influence.

In the process of after-sale service, due to the various departments involved, besides the terminal stores, it also includes many departments such as product design department, manufacturing department, auditing department and so on. Shoes enterprises should strengthen their concept of "consumer centered" in these links, and take this concept as a guide to do their respective jobs well.

At the same time, in practice, we will gradually establish a perfect after-sales service system, so that the service can truly become the brand conquest of shoe enterprises.

Nowadays, brand competition has inevitably shifted to the competition of after-sales service, which has become the focus of every enterprise.

There is no doubt that shoe companies can only rely on high level and high quality services to compete in the fierce market competition.